Name___________________________________
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
The process by which stimuli are selected, organized, and interpreted is called:
Daily we are bombarded by a symphony of colours, sounds, and odours. The immediate
response of our receptors to such basic stimuli is called:
Vasi, a product manager at Kraft Foods, is reading a focus group report on tests regarding new
ads for Kraft Peanut Butter. He has found that the messages consumers received are different
from what Kraft intended. This is most likely due to:
Ursula likes eggs that she buys from a grocery store to be refrigerated. While in the U.K., she
experienced that in some stores eggs are placed on the shelves unrefrigerated. She refused to
buy the product because it:
contradicted her expectations
relied on hedonistic consumption
violated her cultural backgrounds
Perception is not immediate. It takes time for the brain to process information, but sensations
can be immediate and continuous. This means that the perceptual process requires a person to
pay attention to some stimuli, and not to others, but it also implies that the process requires
________.
Gestalt rules to organize information rapidly
some sort of temporary memory to store sensation
that the intensity of the stimuli must be strong
that habituation is needed to dampen the strength of stimuli
effective perceptual filters to increase concentration