When evaluating sponsorship inventory VIP parking arena clubs tents and special parties are all examples of hospitality True False?

SM 410 Chapter 12 Quiz

Activation costs are typically included within most sponsorship contracts between a brand and a sport team or event.

When evaluating your sponsorship inventory, VIP parking, arena clubs, tents, and special parties are all examples of hospitality.

A co-op sponsorship agreement allows two or more corporate partners to capitalize jointly on a sponsorship or licensing agreement

When entering into partnerships with sport organizations, corporate sponsors have a variety of business objectives.

Sponsorship agreements within the sport industry commonly refer to the team, event, or sport organization as the ___________.

A company thinks that its image in the market is one of poor quality. It enters into a sponsorship agreement with a team that has won six consecutive league championships. What benefit is it seeking?

to alter or reinforce public perception of the company

What sort of benefit is the sponsor of Barclay's Center in Brooklyn, New York, acquiring?

Which of the following is not a reason for the explosive growth of sport sponsorships over the last three decades?

continued decrease in the cost of sport sponsorships

Sponsorship is the acquisition of rights to affiliate or directly associate with a product or event for the purpose of deriving benefits related to that affiliation or association.

The right to use various designations or phrases in connection with the product, event, or facility, such as official sponsor, official supplier, official product, and presented by, creates exclusivity for a sponsor.

Mullin Chapter 9 Quiz Questions1. ActivationActivation costs are typically included within most sponsorship contractsbetween a brand and a sport team or event.a. True*b. False

2. Sponsorship Evaluation and MeasurementWhen evaluating your sponsorship inventory, VIP parking, arena clubs, tents,and special parties are all examples of hospitality.

Get answer to your question and much more

3. Sponsorship DefinedA co-op sponsorship agreement allows two or more corporate partners tocapitalize jointly on a sponsorship or licensing agreement.

Get answer to your question and much more

4. Business Objectives Within SponsorshipWhen entering into partnerships with sport organizations, corporatesponsors have a variety of business objectives.

Get answer to your question and much more

5. Sponsorship Defined 2Sponsorship agreements within the sport industry commonly refer to the team,event, or sport organization as the ___________.a. rights holderb. brand*c. propertyd. agency

Chapter 9 QuizSports MarketingProfessor Clemons1. Activation Activation costs are typically included within most sponsorshipcontracts between a brand and a sport team or event.a. Trueb.False

2. Sponsorship Evaluation and Measurement When evaluating your sponsorshipinventory, VIP parking, arena clubs, tents, and special parties are allexamples of hospitality.

Get answer to your question and much more

3. Sponsorship Defined A co-op sponsorship agreement allows two or morecorporate partners to capitalize jointly on a sponsorship or licensingagreement.

Get answer to your question and much more

4. Business Objectives Within Sponsorship When entering into partnerships withsport organizations, corporate sponsors have a variety of business objectives.

Get answer to your question and much more

5. Sponsorship Defined 2 Sponsorship agreements within the sport industrycommonly refer to the team, event, or sport organization as the ___________.a. rights holderb. brandc.propertyd. agency

In what sort of pricing strategy does the team apply different price scales based on factors such as opponent event time of season or day of week before tickets go on sale?

Which event is generally credited as the catalyst for the emergence of sport sponsorships?