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What term refers to a group of products offered by a firm that are physically similar or are intended for a similar market quizlet?

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What term refers to a group of products offered by a firm that are physically similar or are intended for a similar market quizlet?

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What term refers to a group of products offered by a firm that are physically similar or are intended for a similar market quizlet?

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What term refers to a group of products offered by a firm that are physically similar or are intended for a similar market quizlet?

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What term refers to a group of products offered by a firm that are physically similar or are intended for a similar market quizlet?

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What term refers to a group of products offered by a firm that are physically similar or are intended for a similar market quizlet?

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What term refers to a group of products offered by a firm that are physically similar or are intended for a similar market quizlet?

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What term refers to a group of products offered by a firm that are physically similar?

Product line refers to the group of products that are physically similar or intended for a similar market. These products may face similar competition. For example, you can purchase a Diet Coke, Diet Coke with Splenda etc. The product mix is the total of the product lines offered by a particular company.

Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market quizlet?

Product line. a group of products that are physically similar or are intended for a similar market. product mix. the combiniation of product lines offered by a manufacturer.
Product Line: A group of closely related products manufactured or sold by a business. Product Item: A specific model, brand, or size of a product within a product line.

What is it called when businesses sell similar products?

Direct competitors. These are businesses offering similar (or identical) products or services in the same market. They also vye for the same customer base.