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Which of the following accurately depicts the activities included in the 4E framework for social media?

Enlighten, Educate, Exhaust, and Evolve

Excite, Entice, Educate, and Employ

Excite, Educate, Experience, and Engage

Encounter, Experience, Engage, and Employ

Enlighten, Excite, Engage, and Evolve

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What is unique about the copy and images used in developing a social media campaign relative to other forms of IMC?

When developing a social media campaign, what is unique about the copy and images to be used that is more critical with social media that other forms of IMC? They need to be updated almost constantly.

What effect of social media engagement is achieved when individuals post a picture to Instagram?

The connected effect of social media engagement is achieved when individuals post a picture to Instagram, upload a video to YouTube, or share a link to an article they have liked on Facebook. The most popular microblogging site is Google+.

What are the 3 key characteristics of social media as defined in this chapter?

What are the 3 key characteristics of social media as defined in this chapter? Interactivity, openness and flexibility, and fast-paced flows of information.

When designing a digital marketing campaign the first step is to?

The first step when creating a digital marketing campaign is to define your goals. This may seem obvious, but unfortunately, many companies neglect this step. The common saying that you can't manage what you don't measure is particularly relevant when creating a digital marketing campaign.