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Which category of product require high involvement while making a purchase decision?When a consumer is buying products having complex features then they spends time in getting themselves familiarized with the product, which shows high involvement. Such products include computers, refrigerators, washing machines, TVs, music system, cars, DVDs, and so on.
Which type of problem solving is frequently used for purchasing high involvement products?Buyers don't engage in routine response behavior when purchasing high-involvement products. Instead, consumers engage in what's called extended problem solving, where they spend a lot of time comparing different aspects such as the features of the products, prices, and warranties.
When consumers are highly involved with the purchase of an expensive product?Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision.
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What is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer?
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