1) Economic and demographic - general data on growth in the economy, inflation, business cycle trends and the like; profitability analysis for the division's products Show
2) Cultural, sociological, and political climate- a general non-economical review of conditions affecting the division's business. In addition to the more obvious subjects it covers ecology, safety, leisure time and their potential impacts on the division's interest. 3) Overview of market conditions- a detailed analysis of market conditions that the division faces , by market segment, including international market segment. 4) Summary of the technology of the environment- a summary of the state of the art technology as it relates to the divisions business carefully broken down by product segments 5) Competitive situation- A review of competitor's sales revenues, methods of market segmentation, products, and apparent strategies on an international scope. What are the problems of gathering secondary data in foreign market?Problems with secondary data: Secondary data are not available in adequate volume. Further, the secondary data collected are unreliable. They suffer from lack of comparability of data.
Why is it difficult to conduct marketing research in foreign countries multiple choice question?Why is it difficult to conduct marketing research in foreign countries? Respondents' answers cannot always be translated exactly.
How can a foreign market researcher overcome these difficulties?How can a foreign market researcher overcome these difficulties? The ability for the individual to understand the question asked, or the ability of the researcher to translate accurately. These problems can be overcome by the researcher by the use on nationals.
Why is the formulation of the research problem difficult in foreign market research?Why is the formulation of the research problem difficult in foreign market research? Cultural variation from country to country, and because of the vast amount of information, which is often not available to the decision maker.
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What are potential problems associated with gathering primary data in a foreign market quizlet?
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