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Terms in this set (49)consists of sales tools used to support a company's advertising and personal selling directed to ultimate consumers. Also called consumer promotions. Students also viewedOther sets by this creatorOther Quizlet setsRecommended textbook solutions
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Business Math17th EditionMary Hansen 3,734 solutions Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions What is incentives in sales promotion?Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren't part of the ordinary routine. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer's own sales force.
What are sales promotions quizlet?Sales promotion involves any incentive used by manufacturers to encourage the sales force to actively sell a brand or distributors/consumers to buy a brand. Incentives are in addition to basic benefits provided by the brand and temporarily changes perceived price or value.
What are coupons rebates and loyalty programs a part of?Samples, coupons, premiums, contests, and rebates are examples of consumer sales promotions.
Are rebates sales promotion tools?It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into purchasing a product. The mail-in rebate (MIR) is the most common.
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Sales incentives include rebates, loyalty programs, promotional items, and bonus products. quizlet
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