Target MarketWith consumers accustomed to flipping the channel, turning the page or clearing the screen when an ad pops up, Outdoor Advertising is the perfect medium to combat such pitfalls and successfully capture your target market. Show
Total ReachOutdoor Advertising provides broad coverage and targeted market reach. It is the most visible media exposed to everyone who goes outside of the home to work, school, shop or play. Target PotentialNot only can you reach mass audiences with Outdoor Advertising but it also allows for targeting specific communities, ethnic groups, ages, income levels, etc. FlexibilityOutdoor Advertising can be situated in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime target areas exactly. High FrequencyThe continuous presence of Outdoor Advertising produces frequency levels unmatched by any other medium. Constant ExposureSeven days a week, 24 hours a day, 30 days a month, Outdoor Advertising generates repeated exposure, delivering your message over and over again. Low Cost Per ThousandThe lowest cost-per-thousand of any media, Outdoor Advertising is unsurpassed in its ability to supply long lasting impressions, coverage, reach and frequency. Audience MeasurementOutdoor advertising has been growing steadily since 2002 it has been identified by industry analysts as offering the greatest growth potential. Measuring the effectiveness of outdoor advertising is a key element of the industry’s future growth strategy. The industry should develop a new audience measurement tool that will cover all outdoor formats, including the interiors of shopping centres and airports. Case StudyConsumers use products but buy brands International research studies agree that a presence on the street on large format gives the advertised brand stature in the consumer’s mind, attaches authority and shouts “look at me”. From new products launches to communicating areas and high impact by the use of size, color and illumination. Billboards are a way to quickly expose many consumers to the advertising message (reach) by continued presence of the message periods of time (frequency). The benefits of outdoor advertising are:
 Which of the following statements about out-of-home media is true? To buy outdoor advertising effectively, the media planner: Standardized structures come in three basic forms. They are 30-sheet posters, junior panels, and: Which of the following would be a good rule for creating an effective billboard? Some local advertisers get high-quality outdoor advertising at reduced rates by using ready-made 30-sheet posters called _____. To use this type of advertising, the local advertiser simply places its name in the appropriate spot. The basic unit of sales for billboards or posters is: Transit advertising is a category of _____ media Which of the following statements about transit advertising is true? To buy transit advertising effectively, the media planner: Terminal posters: A sporting equipment store wanted to buy all the inside space on a group of buses that carry riders between the city's recreation park and a cluster of middle-income neighborhoods. In other words, the retailer wanted to buy: Tania was driving down Interstate 24 the other day when she saw a large flatbed truck carrying what looked like a billboard advertising the skiing at Gatlinburg, Tennessee. What she saw is correctly called: Which of the following is NOT an example of direct-mail advertising? The most common direct-mail format is: The Light is a _____ published six times a year by ExxonMobil and mailed to stockholders. It is an example of direct-mail advertising. Eastlake Bits and Dabs is a store that specializes in Victorian architectural pieces like stained glass and leaded windows, mantels, ornate doors, and staircases. It would like to develop a house list that it could use to promote its business. Which of the following ideas would allow it to do so? Which of the following factors would most directly impact an advertising that is using direct-mail advertising? Brenda sells all-natural vitamins through direct mail. She has a list of people who have joined different health clubs and gymnasiums during the last three months. She is going to integrate these lists and remove duplicates from this _____ list, which contains the names of people who are likely to be prospects for her vitamins. Touch of Beauty hair salon gave each of its customers a small bottle of lotion imprinted with the salon's name, address, and phone number. The bottle of lotion is an example of a(n): What is the most widely used form of outdoor advertising?Billboard Advertising
Billboards are the most common form of outdoor advertising. They come in various sizes. They range from static to digital, or mobile.
Which of the following is a good example of outdoor media?Traditional types of outdoor advertising include billboards and posters. However, many companies can also advertise on bridges, lamp posts, street furniture, retail, and point of sale advertising.
What does an outdoor advertiser buy when it buys a 100 showing?What does an outdoor advertiser buy when it buys a 100 showing? It is having its message displayed on as many panels as needed to provide a daily exposure equal to 100 percent of the market's population. 17.
How does GPS influence the outdoor advertising purchased by a media buyer?How does GPS influence the outdoor advertising purchased by a media buyer? A. GPS can be used to determine the best locations for the billboards.
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Outdoor advertising offers the lowest cost per exposure of any major advertising medium.
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