Is a series of departments that carry out value creating activities to design produce market deliver and support a firm's products?A value chain is a series of departments that carry out value-creating activities to design, produce, market, deliver, and support a firm's products.
Which strategy involves company growth through starting up or acquiring businesses outside the company's current products and markets?Diversification is company growth through starting up or acquiring businesses outside the company's current products and markets.
Is a group of consumers who respond in a similar way to a given set of marketing efforts *?Market segmentation is the process of dividing the market in to groups of consumers who respond in a similar way to a given set of marketing stimuli (e.g. price, product features) or, alternatively, groups of consumers/customers with homogeneous needs or preferences.
Is a statement of the organization's purpose what it wants to accomplish in the larger environment?Mission Statement – A statement of the organization's purpose – what it wishes to accomplish in the larger environment. Answers what the business is, who the customer is, what they value, and what should the business be.
|
Is the series of internal departments that carry out value creating activities to design produce market deliver and support a firms products?
zusammenhängende Posts
Urheberrechte © © 2024 membukakan Inc.
