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Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions Business Math17th EditionMary Hansen 3,598 solutions What is the process in which a firm continuously collects and evaluates information about its external environment?Thus, many organizations assemble a team of specialists to continually collect and evaluate environmental information, a process called environmental scanning.
What is the process of determining customer wants and needs and then providing customers with goods and services that meet or exceed their expectations?1) Marketing is the process of determining customer wants and needs and then providing customers with goods and services that meet or exceed these expectations.
Is the act of informing persuading and reminding the target market about a product?The Purpose of Advertising
Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
When compared to the consumer market the business to business market the consumer market is?Business markets segment their businesses based on the industry, ownership, level of technology and end market reached. On the other hand, consumer markets segment their businesses based on demographic, behavioristic, psychographic and geographic characteristics.
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