Definitions: The concept ‘attitude’ is defined as follows: Show
‘An attitude is a negative or positive evaluation of an object which influences human behavior towards that object’. – Michael Hogg ‘An attitude is a learned predisposition to respond in a favorable or unfavorable manner towards people, an object, an idea or a situation’. – Martin Fishbein Explanation: We come across different people, ideas, things and situations. We may form a negative or a positive view of them in our mind. For example, if I think that junk foods are unhealthy because it has high carbohydratesand fats, It means I have a negative attitude towards junk food consumption. Attitude is an evaluation of a thing in terms of liking or disliking, favoring or disfavoring, positive or negative and pro or anti. Different people can have different attitudes towards the same thing or idea. For example, some people view the internet’s use for students as a positive thing as they think that it helps the students in their studies. But some people also view the internet’s use for students as a negative thing as they think it wastes a lot of their time in useless activities on the internet. This negative or positive evaluation of an object is known as attitude. Similarly, the idea of legalizing abortion is viewed as a good thing by some people because they think that it is way to get rid of unintended birth. But the same idea of legalizing abortion is also viewed as bad a bad by some people because they think that the fetus baby has the right to life. As attitude is a positive or negative evaluation of an object, it influences an individual’s behavior towards that object in a favorable or unfavorable manner. For example, if someone has a negative attitude towards junk foods consumption, he will avoid eating junk foods and will advise others not to eat junk foods. Similarly, if a student has a positive attitude towards the use of the internet for studies, he will use the internet to read and download study material. COMPONENTS OF ATTITUDEPsychologists such as Rosenberg, Eagley and Hovland have given a three components model of Attitude. According to this model, an attitude has the following three components:
Examples to Understand Three Components of Attitude: Anything we know about an object or the facts we have about an object is the cognitive component. Based on our knowledge about an object, we have emotions of liking or disliking towards the object – these emotions are the affective component. Based on our knowledge and emotions about the object, we act towards the object in a specific way – it is the behavioral component. Example 1.
Example 2.
CHARACTERISTICS OF ATTITUDEThe characteristics of Attitude are as follows:
Is the evaluation of or feelings toward a person idea or object?Attitudes are our evaluations or feelings toward a person, idea, or object and typically are positive or negative.
How positively or negatively someone feels toward an object refers to which property of an attitude?The affective component of attitude can be defined as the emotions and feelings one has toward an object. Emotions and feelings can be positive or negative, such as liking or disliking an object, or favoring one object over another.
Which are mental dispositions or feelings toward a person object or idea?Attitude Definition:
In psychology, an attitude refers to a set of emotions, beliefs, and behaviors toward a particular object, person, thing, or event. Attitudes are often the result of experience or upbringing.
What is attitude and attitude object?An attitude object is the concept around which an attitude is formed and can change over time. This attitude represents an evaluative integration of both cognition and affect in relation to the attitude object. An example of an attitude object is a product (e.g., a car).
|