Is the combination of advertising personal selling sales promotion social media and public relations quizlet?

The promotional mix consists of:

a. advertising, publicity, direct marketing, and personal selling
b. public relations, direct marketing, personal selling, and publicity
c. product, promotion, price, and place
d. advertising, personal selling, sales promotion, and public relations
e. advertising, telemarketing, public relations, and sales promotions

The communication process itself consists of:

a. message, media, and transmittal
b. source, receiver, and channel
c. sender, receiver, and message
d. encoding, decoding, channel, sender, and receiver
e. comprehension, noise, and feedback

What are the three basic tasks of promotion?

a. Informing, persuading, and convincing
b. Persuading, convincing, and reminding
c. Informing, convincing, and reminding
d. Informing, persuading, and reminding
e. Persuading, comparing, and reminding

AIDA stands for:

a. attitude, interest, demand, activity
b. attention, interest, desire, action
c. awareness, intent, demand, action
d. avoidance, interest, desire, acceptance
e. attitudes in developing acquisitions

Which term refers to the mix of advertising personal selling sales promotion and public relations used by a firm to market its products quizlet?

(The promotional mix is the combination of promotional tools--including advertising, public relations, personal selling, and sales promotion--used to reach the target market and fulfill the organization's overall goals.)

Which term refers to the mix of advertising personal selling sales promotion and public relations used by a firm to market its products?

The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.

What is the combination of promotional elements used by a company called?

The ways you communicate features and benefits to your potential customers is called a promotional mix.

What is the promotional mix quizlet?

The elements of the promotional mix include advertising, public relations, sales promotion, personal selling, and social media.

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What term refers to the combination of advertising personal selling publicity and sales promotion a company uses to market its products?

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