The promotional mix consists of:
a. advertising, publicity, direct marketing, and personal selling
b. public relations, direct marketing, personal selling, and publicity
c. product, promotion, price, and place
d. advertising, personal selling, sales promotion, and public relations
e. advertising, telemarketing, public relations, and sales promotions
The communication process itself consists of:
a. message, media, and transmittal
b. source, receiver, and channel
c. sender, receiver, and message
d. encoding, decoding, channel, sender, and receiver
e. comprehension, noise, and feedback
What are the three basic tasks of promotion?
a. Informing, persuading, and convincing
b. Persuading, convincing, and reminding
c. Informing, convincing, and reminding
d. Informing, persuading, and reminding
e. Persuading,
comparing, and reminding
AIDA stands for:
a. attitude, interest, demand, activity
b. attention, interest, desire, action
c. awareness, intent, demand, action
d. avoidance, interest, desire, acceptance
e. attitudes in developing acquisitions