How does data visualization contribute to learning what are the benefits of mashup technology to the organization?

In the paper, we are going to discuss Data Mashups. This paper is going to be divided into two main sections. The first section will show different Data Mashups software solutions and how each one could be used and utilized. The second section is going to show a company that used that X Data Mashups software solutions. In that base, first, will show the type of technology that is being used. Second, we will show the business unit and department that use and utilize the data generated by the software. Third, we will show the benefit that software offers to the company and the problem that help to solve. Fourth, we will give an example of the software's current and future impact on this company. Fifth, we will show how the company may use this software to expand and how and why it should do it.

Section one: Data Mashup types and software solutions:

           Data mashups are programs that mix complimentary “raw” data bits using various data providers or online information APIs to offer the managements or individuals significant insights (Malki, Benslimane, & Malki, 2020).There are three types of Data Mashups, and each one can be used based on the need for a company: customer, logistics, and human resources (Turban, Pollard, & Wood, 2018). When it comes to software solutions, there are hundreds of them; each one has its pros and cons. According to capterra.com, the software can be categorized based on the company or customer's needs, like feature, deployment, and the number of users. The feature includes a data connector, visualization, KPI monitoring, private or public dashboard, scorecard, and widgets. The deployment includes cloud, SaaS, web-based, desktop for Mac, Windows, Linux, mobile, or tablets like iPhone, Ipad, or Android. The number of users can vary from one user to unlimited.

The best solutions available according to capterra.com are the following:

1-    Google Analytics: Cloud-based analytics technology lets organizations of all sizes analyze consumer behavior and experience via its website and other application that the company uses and collect and exchange market information.

2-    Tableau: assists individuals in transforming data into actionable insights that have a positive effect. Link to data saved everywhere, in every type, with ease. Conduct ad hoc analysis immediately to uncover possibilities. Create dynamic dashboards with powerful visual analytics by dragging and dropping. Then, share the company's efforts with anybody who can help it.

3-    Sisense: Intelligence software that helps users collect, examine, and display complex data. It offers an end-to-end solution for addressing increasing data volumes from numerous sources, with the capacity to compress data and support individuals on a single commodity system.

4-    Qlik Sense: Dashboard technology that facilitates companies to move quicker, operate wiser and provide contemporary analysis in the hands of everyone. Data of any size may be easily combined, loaded, visualized, and studied. In a controlled environment, a company may develop and distribute sophisticated, interactive dashboards. Using the most comprehensive BI platform, a company can help to rival flexibility and efficiency on business based on SaaS, cloud services, or on-premises.

5-    Dynamics 365: by Microsoft, It is a package of comprehensive, flexible business management tools that empower employees to make more confident strategic decisions. It operates similarly to and with known Microsoft software, simplifying uptake and lowering the risks associated with deploying a new solution. These technologies automate and streamline financial, customer relationship management, and supply chain operations.

Section two: Al Rajhi Bank and Microsoft Dynamics 365 software solutions:

Al Rajhi Bank is one of the largest banks in Saudi Arabia with more than 9380 employees, 543 branches located all over Saudi Arabia, with some of its branches located internationally like in Kuwait, Malaysia, and Jordan, 5211 ATMs. Most importantly, the net income in 2020 was 100,595,548 Saudi Riyals. The bank offers many services to its customers like real estate, securities, brokerage, and insurance (Al Rajhi Bank 2020 Annual Report, n.d.). With such a large bank like Al Rajhi, it needed a software solution that meets the expectations provided by such a large, reputable company like Mircosoft.  

Type of technology that is being used:

The bank uses Microsoft Dynamics 365. However, it uses only the CRM section. The bank uses Microsoft Dynamics 365 to integrate and simplify its infrastructure, improve business cooperation, and meet growing client demands. Why is the bank working in this direction? It will embark on digitalization with the goal of putting the client ahead across the whole banking experience (Customer Stories, 2020).

The unit or units that use and utilize the data generated by the software:

Currently, the unit and the department that is using this solution is the customer relations department. However, the result is distributed all over the bank's departments (Customer Stories, 2020). The reason for that is to keep all the departments UpToDate with the current situation of the bank’s customers. It took the department three years to upgrade its old systems and various digital channels to this new one. Now, it allows customers to access most of Al Rajhi's services 24 hours a day, seven days a week. All of that was not possible without the help of Microsoft’s Dynamics 365 (CRM) solution (Customer Stories, 2020). 

The Benefit of Microsoft Dynamics 365 and the problem that it helps to solve:

Microsoft was one of the first companies that mix ERP and CRM features. Microsoft provides two significant functions. First, customer Insights, which integrates client data from Dynamics 365, Office 365, and third-party data suppliers and assists the users in discovering meaningful data from all of that data combination and mashups. The data is analyzed and visualized with the help of BI to give more accuracy to the findings. Second, customer service, which is an omnichannel that helps and gives tools to increase the engagement and self-service of the customers along with needed tools and information to the agent or employee involved (Lee, 2020). Moreover, the software offers a variety of solutions not only for customers. However, the bank can pike and choose what it needs, and each service has its price and subscription cost. For example, the software offers sales, supply chain, HR, marketing, finance, commerce, and project management solutions. Via a complete array of productivity solutions, Dynamics 365 enables organizations to speed and optimize communication while also improving customer interactions and satisfaction. It eliminates the need to switch between applications by integrating all necessary selling, promotion, and customer service applications on a unified system. So, the software can solve productivity, understanding the customer and customer service problem (Lee, 2020).  

An example of the current and future impact that Microsoft Dynamic 365 had on the bank:

Making a customer loyal to a business is not only a marketing idea, plan, or even strategy; it is no easy task to have a loyal customer. Customer loyalty is a business strategy that any company must put as the number one priority (Duffy, 1998). One of the most essential and current impacts of this technology is that now the customers are happier, creating loyal customers. So, the bank via MC dynamic 365 kept the loyal customers, not losing them to the competitors, which helps keep the current business profitability high. Also, the system helps when it comes to client conflict resolution, which resulted in the rate decreased by 300 to 400%. New client acquisition is now 50% quicker, more than 200 back-end services have already been wholly connected to digital platforms, the time it takes to replace a lost or stolen credit card has been reduced from three minutes to less than ten seconds, empowers the employees, phone customer service answer more than double the calls, customer service has become simpler, smoother, and quicker (Customer Stories, 2020). Since the action of the present affects the future, the bank will be impacted positively by having more sales of its real estate, securities, brokerage, and insurance services, which will help the Saudi economy and help to meet the goal of the Saudi vision 2030 which at the end will result from having much more profit to the bank.

The areas that the bank may use this software to expand in and how and why they should do it:

For the future, as mentioned above, the system offers a package of services that can be easily integrated and with other systems. The bank should expand using the system, use the entire package, and make all the departments use it. How can that do that? It is straightforward that it will be the same process when Al Rajhi orders the CRM feature. When the bank uses the whole package, including sales, supply chain, HR, marketing, finance, commerce, and project management, it will increase its competitive advantage and make it harder for other banks to compete. Why? Because the customers will not need to go to other banks with Al Rajhi, they are happy and loyal, and everything they need will be available to them.

Conclusion:

This paper discussed Data Mashups. We divided this paper into two main sections. The First section showed different Data Mashups software solutions like Google Analytics, Tableau, Sisense, Qlik Sense, MC Dynamics 365, and we showed how each one could be used. The second section showed Al Rajhi Bank, which used that MC Dynamics 365 Data Mashups software solutions. So, in the end, we explain the following points. First, we showed the type of technology that is used which was MC Dynamics 365. Second, we showed that the customer relations department utilized the data that is generated by the software. Third, we showed the benefit of MC Dynamics 365 offered to the bank and the problem that help to solve. Fourth, we gave an example of the software's current and future impact on the bank. Fifth, we showed the areas that the company may use this software to expand in and how and why they should do it.

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