A company whose mantra is “we are efficient” is probably pursuing which of the following strategies?


  • Q67:

    A company whose mantra is "We are efficient" is probably pursuing which of the following strategies? A) cost leadership B) differentiation C) focus D) product excellence

  • Q68:

    Think about the following questions: What channels do our target customers find most desirable? Do we need to continue offering and managing multichannel touch points? Can we move some of our customer segments to self-service or lower cost channel interactions? Would it make sense to off load and outsource some of our business functions to our current partners? Would they be capable of stepping in, or must we seek new partners? If a company is evaluating questions/topics such as these, with which of the goals listed below is the company most likely concerned? A) delighting customers B) making more money C) enhancing product offerings D) redefining its position

  • Q69:

    Which of the following is NOT one of the Treacy and Wiersema strategies? A) cost leadership B) operational excellence C) product leadership D) customer intimacy

  • Q70:

    The dimensions used in the General Electric model are analogous to elements used in A) SWOT analysis. B) Porter's strategy. C) the BCG matrix. D) Ansoff's product-market growth matrix.

  • Q71:

    The General Electric model uses the external element of _________ and the internal element of __________. A) market risk, business flexibility B) market flexibility, business risk C) market strength, business attractiveness D) market attractiveness, business strength

  • Q73:

    Kenneth is convinced that many indicators of his company's success exist, but is unsure of how to critically evaluate and link these factors.Kenneth should consider establishing a __________ to gauge his company's performance. A) strategy B) dashboard C) scoreboard D) metrics-based report

  • Q74:

    According to Porter, __________ is an attempt to distinguish one's products as unique in the industry. A) cost leadership B) differentiation C) focus D) excellence

  • Q75:

    Which of the following is an old, traditional management adage? A) Leadership above management. B) Measure twice, manage once. C) You can only manage one thing at a time. D) You can't manage what you don't measure.

  • Q76:

    Company ABC has a mature brand in a stable market, so managers maintain business as usual-same price, same marketing support, etc.What strategy are they using? A) doing nothing B) doing nothing differently C) doing something different D) doing everything differently

  • Q77:

    Imagine your boss wants you to investigate ways your company might be able enhance customer satisfaction, create an attractive loyalty program, and reward your customers.Most likely, your company's immediate goal is to A) delight customers. B) make more money. C) enhance product offerings. D) redefine its position.


  • Q64:

    According to Porter, __________ refers to producing goods and services more efficiently than the competition. A) cost leadership B) differentiation C) focus D) excellence

  • Q65:

    A company whose mantra is, "We do one thing very well" is probably pursuing which of the following strategies? A) cost leadership B) differentiation C) focus D) price leadership

  • Q66:

    Which of the following is NOT true about a company dashboard? A) They can take any shape. B) If a gauge is in the center, the company is in trouble. C) They can include financial information. D) They can include HR information.

  • Q67:

    A company whose mantra is "We are efficient" is probably pursuing which of the following strategies? A) cost leadership B) differentiation C) focus D) product excellence

  • Q68:

    Think about the following questions: What channels do our target customers find most desirable? Do we need to continue offering and managing multichannel touch points? Can we move some of our customer segments to self-service or lower cost channel interactions? Would it make sense to off load and outsource some of our business functions to our current partners? Would they be capable of stepping in, or must we seek new partners? If a company is evaluating questions/topics such as these, with which of the goals listed below is the company most likely concerned? A) delighting customers B) making more money C) enhancing product offerings D) redefining its position

  • Q70:

    The dimensions used in the General Electric model are analogous to elements used in A) SWOT analysis. B) Porter's strategy. C) the BCG matrix. D) Ansoff's product-market growth matrix.

  • Q71:

    The General Electric model uses the external element of _________ and the internal element of __________. A) market risk, business flexibility B) market flexibility, business risk C) market strength, business attractiveness D) market attractiveness, business strength

  • Q72:

    What does ROM stand for? A) revenue or money B) reflux of markets C) return on marketing D) respect of materials

  • Q73:

    Kenneth is convinced that many indicators of his company's success exist, but is unsure of how to critically evaluate and link these factors.Kenneth should consider establishing a __________ to gauge his company's performance. A) strategy B) dashboard C) scoreboard D) metrics-based report

  • Q74:

    According to Porter, __________ is an attempt to distinguish one's products as unique in the industry. A) cost leadership B) differentiation C) focus D) excellence

Which strategy in the ansoff product market Growth Matrix combines new markets and new products?

Diversification. The fourth and final segment in the Ansoff Matrix is diversification, and it poses the most risk to businesses. This growth strategy involves an organization that wants to enter new markets with new products, services or other offerings.

What is a company's ultimate goal?

The ultimate goal of any corporation is to make money. Money is generally made at the expense of some other corporation or in business speak: “taking someone else's share” or “creating a need or want” in the market. For the most part companies of today falsify what is “needed” or “wanted” in the market…

Which strategy in the ansoff product market Growth Matrix is the riskiest quizlet?

international expansion. This is risky because it can be easier to develop the existing product than to find new customers. The most risky growth strategy in the matrix. It involves selling new products to new markets and requires large amounts of investment as well as new expertise.

Which order is correct for the marketing framework?

In particular, they're often referred to in the order "place, price, product, promotion."