Wholly owned extensions of the producer that perform wholesaling activities are referred to as

Distribution Channels and Physical Distribution

Retailing and Wholesaling

The Value of Retailing

-Producers and Consumers meet through retailing actions

- retailing creates customer value and has a significant impact on the economy

- to Consumers, the value of retailing is in the form of utilities provided

- retellings economic value is represented by the people employed in retailing as well as

by the total amount of money exchanged in retail sales

-Consumer Utilities Offered by Retailing

-The utilities provided by retailers create value for consumers

- time, place, form, and possession utilities are offered by most retailers in

varying degrees

-The Global Economic Impact of Retailing

-Five of the 40 largest businesses in the United States are retailers (Walmart,

Costco, the Home Depot, Target, and Lowe's)

- outside the United States large retailers include Aeon and Japan, Carrefour in

France, Metro Group in Germany, and Tesco in Britain

-Most International markets are dominated by local retailers

Classifying Retail Outlets

-Form of ownership: distinguishes retail outlets based on whether independent retailers,

corporate chains, or Contractual systems on the outlet

- level of service: used to describe the degree of service provided to the customer

- three levels of service are provided by self, limited, and full service retailers

- merchandise line: describes how many different types of products a store carries and in

what assortment

- retail outlets are also evaluated in terms of their environmentally friendly, or green,

activities, in addition to their level of service and merchandise line

-Form of Ownership

-Independent Retailer

-One of the most common forms of retail ownership

- account for most of the 3.7 million retail establishments in the United

States and include hardware stores, convenience stores, clothing stores,

and electronics stores

- Advantage: the owner is the boss

- for customers, the independent store can offer convenience, personal

service, and lifestyle compatibility

-Corporate Chain

-Involves multiple Outlets under common ownership

- centralization and decision-making and purchasing is common

- have advantages and dealing with manufacturers, particularly as the size

of the chain grows

Which two are wholly owned extensions of the producer that perform wholesaling activities?

Brokers: independent firms or individuals whose main function is to bring buyers and sellers together to make sales. Manufacturer's Branches and Offices: wholly owned extensions of the producer that perform wholesaling activities.

What are wholesaling intermediaries quizlet?

Wholesaling intermediaries who facilitate the sale of a product by representing channel members.

What are the three general types of retail ownership?

There are three general forms of retail ownership—independent retailer, corporate chain, and contractual systems.

What is a wholesaler quizlet?

Wholesaler. an individual or organization that sells products that are bought for resale, for making other products, or for general business operations.

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Which two are wholly owned extensions of the producer that perform wholesaling activities?

What are wholesaling intermediaries quizlet?

What are the three general types of retail ownership?

What is a wholesaler quizlet?

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