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What do the "A, B, Cs" of the ABC model of attitudes stand for?
A) attitude, business, and consumption
B) affect, behavior, and cognition
C) assumptions, best practices, conditions
D) approval, behavior, context
Which of the following refers to the process by which the way a word sounds influences the listener's assumptions about what the word describes?
A process by which the way a word sounds influences our assumptions about a product's attributes is called sound symbolism.
What is the term that refers to the ability of a sensory system to detect changes between two stimuli?
differential. THIS threshold refers to the ability of a sensory system to detect changes between two stimuli. Subliminal perception. THIS occurs when a stimulus is below the level of an individual's awareness.
Which term refers to environmental factors that subtly influence how we think about a product?
Context effect. Which term refers to sensations that subtly influence how we think about a product? discrimination. According to the ________ factor leading to adaptation, simple stimuli habituate because they do not require attention to detail. sensory overload.
Which term refers to the perception that is below the level of the consumers awareness?
Which term refers to perception that is below the level of the consumer's awareness? Subliminal Perception.