12.Which of the following is used to understand a consumer's cognitive component ofattitude?A)attribution theoryB)cognitive dissonance theoryC)multiattribute attitude modelD)attitude consistency theoryE)attitude perception model
13.Which of the following can be a component of a multiattribute model?
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Biological Psychology
Kalat
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14.Duane is attempting to determine consumers' attitudes toward his restaurant by askingthem their beliefs about how his restaurant performs on several attributes, such asprice, ambience, quality of the food, and friendliness of service.Consumers can ratehis restaurant with a score of 1 to 7 for each of these attributes, with 7 being thehighest.Duane adds up the scores to see how he performs, using the assumption that ahigher total is better.At a basic level, which type of model is Duane using?A)multiattribute attitude modelB)cognitive assessment modelC)belief assessment modelD)summation modelE)attribute heuristic model15.An approach to measuring the importance of attitude components that requiresconsumers to allocate 100 points among the components such that the distribution ofthe points reflects the relative importance of the component is _____.A)perceptual mappingB)the Likert scaleC)the semantic differential scaleD)the rank-order scaleE)none of the above16.When considering consumers' ideal levels of performance on attributes when using amultiattribute attitude model, which attitude index is best?A) 0B) 25C) 50D) 100E)over 10017.Feelings or emotional reactions to an object reflect the _____ component of anattitude.A) knowledgeB) cognitiveC) affectiveD) behavioralE)orientation18.Kimberly-Clark is interested in mothers' emotional reactions to their Huggies brand ofdisposable diapers, which usually have popular characters or cute designs printed onthem.Which component of attitude is Kimberly-Clark interested in?A) knowledgeB) cognitiveC) affectiveD) behavioralE)orientation239
19.Janice and her mother were visiting an art gallery, and they were looking at modernart.When they came to one painting, Janice said, “I like that.”When her motherasked her why she liked it, all she could say was, “I don't know, I just like it.”Whichcomponent of attitude does this represent?A) cognitiveB) affectiveC) behavioralD) latentE)manifest
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