form data obtained quickly lower cost mcq Secondary data are

Which form of data can usually be obtained more quickly and at a lower cost than the others Mcq?

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    Bradley: Marketing Research 3e

    Chapter 4: Multiple choice questions

    Instructions

    Answer the following questions and then press 'Submit' to get your score.

    Question 1

    According to historical accounts, face-to-face methods have been used since the early years of civilisation to collect population figures. Why were these records kept?

    a) For religious purposes.

    b) For taxation purposes.

    c) For scientific purposes.

    d) For historical purposes.

    Question 2

    When did the telephone become an accepted tool for primary data collection in marketing research?

    a) 1930s.

    b) 1950s.

    c) 1970s.

    d) 1990s.

    Question 3

    If someone uses research as part of a sales effort, this is said to be:

    a) syndicating.

    b) sugging.

    c) satisficing.

    d) surveying.

    Question 4

    Which ONE of these is NOT an intrinsic factor?

    a) The questionnaire style.

    b) The interviewer's voice.

    c) The interview situation.

    d) The informant's memory.

    Question 5

    Acquiescence response bias is usually:

    a) disagreement with little consideration.

    b) agreement with little consideration.

    c) overconsideration.

    d) something other than the options offered.

    Question 6

    A primary data collection method that involves tracking behaviour over a period of time is called:

    a) browsing.

    b) observation.

    c) sampling.

    d) testing.

    Question 7

    Mystery shopping is a form of:

    a) questionnaire.

    b) observation.

    c) analysis.

    d) postal survey.

    Question 8

    Which ONE of these methods is the fastest way to collect data?

    a) Online.

    b) Personal.

    c) Phone.

    d) Postal.

    Question 9

    Which ONE of these methods is the most expensive way to collect data per respondent?

    a) Online.

    b) Personal.

    c) Phone.

    d) Postal.

    Question 10

    Which ONE of these methods has the highest response rate?

    a) Online.

    b) Personal.

    c) Phone.

    d) Postal.

     

    Which form of data can usually be obtained more quickly and at a lower cost?

    Secondary data is the data that have been already collected by and readily available from other sources. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data can not be obtained at all.

    Which form of data below can usually be obtained more quickly and at a lower cost than the others primary survey research experimental research?

    The secondary data is available on internet, company's websites, journals, and books. This data can easily be obtained and comparatively lower in cost because while collecting secondary data the researchers just need to search on the websites and read books. Therefore, C is the correct answer.

    Which form of data can be obtained at lower cost?

    Primary data can be collected at a lower cost than secondary or tertiary sources because it does not require professional researchers or expensive equipment.

    Which form of data below can usually be obtained more from each and every individual of the population is known as?

    A statistical investigation in which the data are collected for each and every element/unit of the population is termed as census method. It is also known as 'complete enumeration' or '100% enumeration' or 'complete survey'.

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