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What do we call the practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they are needed in the production process?
It's-about-time (IAT)
Just-in-time (JIT)
One-more-time (OMT)
Next-time-in (NTI)
None of these
Correct Option: B
Explanation:
Option (2) is correct.
Which of the following stores are designed to kill off the competition and are characterised by narrow but very deep product assortment, low prices and few to moderate customer services?
Speciality Stores
Limited Line Retailers
Category Killer Stores
Superstores
Which of the following maximizes the amount of contact and value for a customer?
Availability
Distribution
Coverage
Control
Which of the following represents one channel member that perceives another channel member to be acting in a way and prevents the first member from achieving its distribution activities?
Channel communication
Channel conflict
Channel relationship
Customer conflict
Which of the following is a means to achieve the optimum distribution costs without losing decision-making authority over the product offering and the way it is marketed and supported?
Availability
Distribution
Coverage
Control
Technology is opening new channels of distribution through electronic distribution that
allow product design to be customized to each purchaser
markedly reduce packaging and shipping costs
provide unique promotional opportunities
automatically target a market that is sophisticated and wealthy
Which of the following offer a range of grocery and household items that cater to last minute purchase needs of consumers?
Supermarkets
Convenience stores
Category killer stores
Limited line retailers
None of these
Correct Option: B
Explanation:
Option (2) is the correct answer.
Which of the following involves comparatively low prices as a major selling point combined with the reduced costs of doing business?
Discount retailers
Convenience stores
Category killer stores
Limited line retailers
None of these
Correct Option: A
Explanation:
Option (1) is the correct answer.
Which of the following represent methods, where intermediaries are given exclusive rights to market a good or service within a defined 'territory', and thus limited number of intermediaries are used?
-
Exclusive
Intensive
Selective
Direct
Which of the following represents a method, where some products go directly from producer to customers and others go through intermediaries?
Direct
Indirect
Hybrid
Exclusive
Manufacture, purchase and consumption can occur at differing points in __________
time utility.
ownership utility.
accessibility.
information utility.
None of these
Correct Option: A
Explanation:
Option (1) is the correct answer.
Which of the following occurs, when a company offers a complete brand concept, supplies and logistics to a stakeholder that invests an initial lump sum, and thereafter, pays regular fee to continue the relationship?
Distributing
Franchising
Merchandising
Retailing
Which of the following refers to place your product or service in as many outlets or locations as possible, in order to maximise the opportunity for customers to find the goods or services?
Exclusive
Intensive
Selective
Direct
Which of the following store goods for moderate to long periods?
Storage warehouses
Distribution centres
Haulage transport
Electronic data interchange
Which of the following allows a product to be sold directly to end consumers and purchased directly from manufacturers or deal with wholesalers?
Distributors
Franchising
Merchant
Retailers
Two of the distribution and logical management functions of marketing are
storing and transporting
standardization and grading
financing and risk taking
buying and selling
Which of the following is agency personnel, who undertakes research to support a campaign?
Account manager
Research Manager
Media Director
Account planner
Decisions involving transportation, warehousing, inventory control and order processing are related to
pricing strategy
competitive strategy
product strategy
distribution strategy
None of these
Correct Option: D
Explanation:
Option (4) is the correct answer.
Which of the following is a written document used to exchange information between parties involved with the development and implementation of a campaign?
Brief
Plan
Vision
Strategy
Which of the following is an agency personnel, which is responsible for representing the interests of a client within the agency and for ensuring that all those working on the client's account are fully informed, working to deadline and to budget?
Account manager
Sales Manager
Creative Director
Media Director
Which of the following is a written document that should provide an agency with an insight into a client's task or communication problem that needs to be resolved?
Media Strategy
Media Brief
Client Brief
Creative Brief
Which of the following is the first stage of marketing communication planning process and analysis of four main environmental contexts in order to shape the detail of a plan?
Context analysis
Environmental Analysis
Media Analysis
Audience Analysis
Which of the following teams is responsible for translating proposals and ideas, often embedded in the creative brief, into a finished advertisement?
Creative Team
Media Team
Account Team
Design Team
The first stage of marketing communication planning process involves the analysis of which of the following four main contexts (or situations)?
Customer; Audience; Media and External environmental contexts
Customer; Business; Media and External environmental contexts
Audience, Media; Personnel and External environmental contexts
Customer, Business; Internal and External environmental contexts
Which of the following is a written document, developed by Account Manager to provide the creative team with a relevant information, necessary to develop messages and appropriate creative content?
Media Strategy
Media Brief
Client Brief
Creative Brief
Which of the following objectives are related to the outcome of a marketing communication campaign?
Communication objectives
Creative objectives
Account objectives
Media objectives
None of these
Correct Option: A
Explanation:
Communication objectives are related to the outcome of a marketing communication campaign.
Which of the following is a model of various decisions and actions that are undertaken while preparing, implementing and evaluating communication strategies and plans?
AIDA
SWOT
MCPF
ATR
Select the process associated with the development and delivery of coordinated marketing communication messages.
Integrated Marketing Communications
Integrated Media Planning
Coordinated Marketing Communications
Collaborative Media Insights
Which of the following refers to advertising agencies that provide their clients with a full range of services, including strategy and planning, designing the advertisements etc.?
New media agencies
Media independents
Full service agencies
Creative hot shops
Which of the following are marketing communication strategies used to communicate with channel intermediaries (e.g., retailers, distributors)?
Pull strategies
Push strategies
Profile strategies
Penetrating strategies
Which of the following are the written documents, often developed by the Account Manager to provide media planners with a relevant information necessary to select and buy the media appropriate to the campaign?
Account Brief
Media Brief
Creative Brief
Client Brief
Which of the following marketing communication strategies are used to communicate directly with end-user customers?
Pull strategies
Push strategies
Profile strategies
Penetrating strategies
None of these
Correct Option: A
Explanation:
Option (1) is the correct answer.
Which of the following is not a way by which agencies are paid?
Commission
Fees
Payment by results (PBR)
Mark up
What does three P's of marketing communication strategy refer to?
Pull, push and profile strategy
Pull, promotion and push strategy
Product, promotion and push strategy
Push, profile and promotion strategy
None of these
Correct Option: A
Explanation:
Option (1) is the correct answer.
SMART is an approach used to write effective objectives. What does SMART stand for?
Specific Medium Achievable Regional and Timed
Static Measurable Actionable Realistic and Timed
Specific Measurable Achievable Realistic and Tailored
Specific Measurable Achievable Realistic and Timed
Distribution strategy includes
making products available at the right time and in the right place
decisions about customer services and warranties
The communications link between the buyer and the seller
setting prices that are justifiable and profitable
In which of the following channels, a product goes directly from producer to final customer?
Direct
Indirect
Hybrid
None of the above
Which of the following refers to an unauthorised sale of new branded products diverted from authorised distribution channels or imported to a country for sale without the consent or knowledge of the manufacturer?
Grey marketing
Stealth marketing
Niche distribution
Authorised distribution
None of these
Correct Option: A
Explanation:
Option (1) is the correct answer.