A Concise Introduction to Logic
13th EditionLori Watson, Patrick J. Hurley
1,967 solutions
Psychology: Principles in Practice
1st EditionSpencer A. Rathus
1,024 solutions
Myers' Psychology for AP
2nd EditionDavid G Myers
900 solutions
Psychology
1st EditionArlene Lacombe, Kathryn Dumper, Rose Spielman, William Jenkins
580 solutions
Is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set?
Alternative evaluation is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
What are the stages in the buyer decision process?
The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
Which of the following is the first stage of the buyer decision process?
Problem/Need-recognition is the first step in the buying decision. Without knowing what the customer needs,they will not be enticed to purchase the product. The need can be triggered by internal stimuli (e.g. hunger, thirst) or external stimuli (e.g. advertising).
Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?
Evaluation: The consumer considers whether trying the new product makes sense.